For every campaign, there are 10 marketers out there looking to get inspired for their big break.

Done right, marketing can rival creativity of the best campaigns. We at MarkUp like to recognize these companies breaking the mold.

Launched in June 2016, MarkUp, an initiative by BoringBrands Pvt. Ltd. covers anything and everything that falls under the ambit of marketing – from interviews of CMOs and CEOs, to mapping evolution of a company, and from charting out smart marketing hacks to reviewing quirky campaigns—we are all about the great brand love.

So get up and get inspired, because nothing is uninteresting if you look at it the right way.

If you wish to get featured or want to share your brand story with our readers, drop in for coffee or you can write to us at markup@boringbrands.com.