Debarati Dasgupta, Author at Markup

Treebo leaves no room for doubt with its first TVC with Irrfan

May 19, 2017June 8, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, digital marketing, HOTELS, marketing, MarkUp blog, START-UP MARKETING, Treebo, TVC

For most Indians, budget hotels are like the rotten apple in a basket of five star fruits – below average service,

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The most accurate review of Baahubali 2; decoded by DataWeave

May 11, 2017May 29, 2017 Debarati Dasgupta 0 Comments bahubali 2, BRANDS, content marketing, creative campaigns, dataweave, digital marketing, entreprenuership, katappa, MarkUp blog

The Baahubali fever gripped the nation almost two years back, and ever since then, the magnum opus has managed to

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Everyday women proudly flaunt their bodies in Zivame’s latest TVC

March 23, 2017March 23, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, design, digital marketing, entreprenuership, fashion, girls, markup, social media, style, TREND, zivame

What comes to your mind when you think of lingerie ads? A supermodel body in sexy lingerie, with flawless skin,

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Purplle puts an end to debate over skirts

March 10, 2017March 10, 2017 Debarati Dasgupta 0 Comments campaign, content marketing, creative campaigns, digital marketing, dress, entreprenuership, ifeelpurple, marketing, markup, MarkUp blog, perception, purplle, skirt, START-UP MARKETING, women

As a society, we focus so much on what a woman is (or isn’t) wearing, that we sometimes forget the

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8minutes brings sunny days to Lucknow’s first women’s mosque

February 13, 2017February 13, 2017 Debarati Dasgupta 0 Comments 8MINUTES, content marketing, creative campaigns, digital marketing, entreprenuership, GOGREEN, GREENENERGY, markup, MarkUp blog, SOLAR, SOLARENERGY, SOLARPANEL, startup, startup-marketing

Did you think Delhi’s pollution levels this winter were alarming? Time to revise some facts, because Lucknow wasn’t far

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Pammi aunty shares her marketing ‘gyaan’ at India Digital Summit

February 10, 2017February 10, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, FUN, marketing, markup, MarkUp blog, PAMMI AUNTY, PUNJABI, ROLE-PLAY, START-UP MARKETING, STEREOTYPE, TREND

Everyone loves Pammi aunty! Modelled on a boisterous Punjabi stereotype, the character played by actor and comedian Ssumier S Pasricha,

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Citibank’s Nikhil Rastogi discusses tech marketing trends at India Digital Summit

February 9, 2017February 9, 2017 Debarati Dasgupta 0 Comments Citibank, content marketing, creative campaigns, digital marketing, entreprenuership, INFLUENCER, marketing, markup, MarkUp blog, START-UP MARKETING, TREND

“AI is the new UI; it is the digital brand in the marketplace”, says Nikhil Rastogi, Head Digital, Citibank, on

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NestAway trumps biases with #HomesThatDontDiscriminate

February 1, 2017February 1, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, HOMESTHATDONTDISCRIMINATE, markup, NESTAWAY

Have you been kicked out of a housing society because you were unmarried? Did your landlord ask you to

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BoringBrands bags Vdonxt Asia Awards for ‘The Journey’ with OnePlus

January 17, 2017January 17, 2017 Debarati Dasgupta 0 Comments AWARD, boringbrands, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, ONEPLUS, START-UP MARKETING, startup, VDONXT

Tech-marketing agency BoringBrands was awarded bronze for ‘The Journey’ in the brand-videos category at Vdonxt Asia Awards 2017 in Mumbai.

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7 brand experts share their favourite marketing campaigns

December 29, 2016December 29, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

The holy grail for advertising hasn’t changed a bit – don’t just be recalled or remembered, but hit the sweet

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