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Author: Debarati Dasgupta

Bulletin 

PUMA India launches the eponymous Boris Becker shoes with the tennis champion himself

December 16, 2016December 19, 2016 Debarati Dasgupta 0 Comments Puma

Global sportswear brand PUMA hosted former world no. 1 tennis player Boris Becker at the launch of the PUMA Boris

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Campaigns 

Things are looking up for Zoho

November 23, 2016November 23, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Earlier in October, an airplane in downtown San Francisco was seen writing out the phrases ‘#Outsmart Einstein. Zoho CRM’ and

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Bulletin 

TrulyMadly is making dating mainstream with new feature

November 18, 2016November 18, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

First impressions make all the difference.From personal relationships to business meetings, we’re taught that people form opinions of us in

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Conversations 

WhiteCub cracks the code for vegan marketing in India

November 17, 2016November 17, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Indians love their dairy products and they consume a lot of it. We are the number one milk-producing country in

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Bulletin 

Urban Ladder strengthens brand identity to win new distribution channels

November 2, 2016November 2, 2016 Debarati Dasgupta 0 Comments creative campaigns, lifestyle, Urban Ladder

  Bengaluru-based online furniture seller Urban Ladder has recreated the brand’s identity with a new logo and tagline – ‘Let’s Create’. It symbolizes

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Conversations 

How StayUncle is changing traditional Indian social media

October 21, 2016October 21, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

If you are suffering from social media shyness—or total fear—take a cue from StayUncle. This online portal, which lets travelers

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Bulletin 

OnePlus bridges distances this Diwali with ‘The Journey’

October 17, 2016October 18, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Diwali is not just a time of lights and crackers, but also a celebration of familial ties, love and relationships.

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Conversations 

How CureJoy is looking at healthcare through a natural lens

October 5, 2016October 5, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

The idea of an alternative, natural medicine—an outsider challenging the medical status quo—is slowly gaining ground. When it comes to

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Conversations 

Hospitality is being redefined by its digital custodians

September 30, 2016September 30, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Customers are at the heart of hospitality. From travel inspiration and research to booking to post-stay social, understanding the customer

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Spotlight 

How Kaaryah found its right fit in marketing

September 2, 2016September 2, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

It is not easy to stand out in a market full of fashion retailers, but Nidhi Agarwal, founder and CEO

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