PUMA India launches the eponymous Boris Becker shoes with the tennis champion himself
Global sportswear brand PUMA hosted former world no. 1 tennis player Boris Becker at the launch of the PUMA Boris
Read more
Author: Debarati Dasgupta
Things are looking up for Zoho
Earlier in October, an airplane in downtown San Francisco was seen writing out the phrases ‘#Outsmart Einstein. Zoho CRM’ and
Read more
TrulyMadly is making dating mainstream with new feature
First impressions make all the difference.From personal relationships to business meetings, we’re taught that people form opinions of us in
Read more
WhiteCub cracks the code for vegan marketing in India
Indians love their dairy products and they consume a lot of it. We are the number one milk-producing country in
Read more
Urban Ladder strengthens brand identity to win new distribution channels
Bengaluru-based online furniture seller Urban Ladder has recreated the brand’s identity with a new logo and tagline – ‘Let’s Create’. It symbolizes
Read more
How StayUncle is changing traditional Indian social media
If you are suffering from social media shyness—or total fear—take a cue from StayUncle. This online portal, which lets travelers
Read more
OnePlus bridges distances this Diwali with ‘The Journey’
Diwali is not just a time of lights and crackers, but also a celebration of familial ties, love and relationships.
Read more
How CureJoy is looking at healthcare through a natural lens
The idea of an alternative, natural medicine—an outsider challenging the medical status quo—is slowly gaining ground. When it comes to
Read more
Hospitality is being redefined by its digital custodians
Customers are at the heart of hospitality. From travel inspiration and research to booking to post-stay social, understanding the customer
Read more
How Kaaryah found its right fit in marketing
It is not easy to stand out in a market full of fashion retailers, but Nidhi Agarwal, founder and CEO
Read more