Mehak Sharma, Author at Markup

PR 2.0? BoringBrands ditches conventional press release for a funding announcement

September 1, 2017September 1, 2017 Mehak Sharma 0 Comments Abhijit Bose, announcement, ezetap, fund raise, public relations, Urbanladder

Ezetap’s co-founder and CEO Abhijit Bose making an announcement (READ broadcast) about the fund raise. The video, shot inside Ezetap’s Bangalore office.

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BookMyForex joins the ‘honesty first’ viral sensation Sarahah App.

August 14, 2017August 16, 2017 Mehak Sharma 0 Comments

If the internet is a lottery, virality is definitely the prize! And this time, the latest viral sensation on the

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Pulse- a candy that literally crushed all records

May 12, 2017May 12, 2017 Mehak Sharma 0 Comments BRANDS, candy, chat-pata, content marketing, creative campaigns, digital marketing, entreprenuership, MarkUp blog, pass pass, pulse

Last year, consumers were seen thronging the local pan shop around the corner of every neighborhood, asking for something common

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All that glitters is ‘copper’ for this Pune-based startup

May 8, 2017May 16, 2017 Mehak Sharma 0 Comments BRANDS, content marketing, craftsmanship, creative campaigns, digital marketing, entreprenuership, handcrafted, heritage, MarkUp blog, Studio Coppre

With an aim to create beautiful, utility objects from yesteryear metals, the Pune-based social venture, Studio Coppre, started operations in

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“Corporate governance begins from promoters head,” says Sanjeev Bikhchandani at India Internet Day

April 13, 2017April 13, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

In an era where corporate ethics are bottoming out and star CEOs are running amuck, do Indian startups need a

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‘India’s Internet economy to double to $250 billion,’ claims report released at India Internet Day

India’s internet economy is expected to double to $250 billion, says a report recently published by the Boston Consulting Group

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Kalyan Krishnamurthy spills beans on Flipkart’s growth, learnings & future at India Internet Day

April 11, 2017April 11, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, flipkart, India internet day, Kalyan Krishnamurthy, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

On Friday, Kalyan Krishnamurthy made his first public appearance at a TiE event in New Delhi, after becoming the CEO

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‘Ola to turn profitable in next two years’, says Bhavish Aggarwal at India Internet Day

April 10, 2017April 10, 2017 Mehak Sharma 0 Comments Alok Mittal, Bhavish Aggarwal, content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, Ola, START-UP MARKETING, TiE

Backed by Japanese investment firm Softbank, domestic car-hailing major Ola recently said that the company is all set to turn

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How Happily Unmarried sells fun with style

April 6, 2017April 6, 2017 Mehak Sharma 0 Comments BRANDS, content marketing, creative campaigns, digital marketing, entreprenuership, fashion, Happily Unmarried, humour, markup, MarkUp blog

When a brand picks usual, carefree, raw, desi and natural instances from their customer’s daily lives and gives it a

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How Fynd is climbing up the ladder of fashion e-commerce

March 31, 2017March 31, 2017 Mehak Sharma 0 Comments BRANDS, content marketing, creative campaigns, digital marketing, e-commerce, entreprenuership, FARMS, fashion, fynd, markup, MarkUp blog

At a day and time, when the real fight for fashion e-commerce players is to stand out with brands they

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