How 110-years-old brand Hamdard changed its brand perception with digital marketing
How does a legacy brand become relevant to a changing world that is getting younger by every passing day? –
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Author: Mehak Sharma
Accelerate your startup at Xelerate India 2017
India’s startup story has not been less than a ride full of twists and turns. At any given time, there
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Goli Vada Pav: A tryst with ‘jugaad’ marketing
When a humble street-side snack becomes a national brand, turning burgers and pizzas of the world on their head with
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Top 10 hottest startups launched across the globe in 2016
Startups across the world have impacted lives of millions addressing real-time problems. The startup ecosystem in 2016 brought forth noteworthy
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5 brands that got millennial marketing right
Consumers and brands are two aspects that keeps the startup eco-system going. Born between 1980-2000, this set of consumer is
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JobsForHer: prepping women for second innings at work
Started out as a solution to a personal struggle of finding a new job after three-and-a-half-years’ sabbatical, Neha Bagaria, founded
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Rentomojo strings startup community together with a ‘reading chain’
For far too long, we all have believed, Valentine’s Day is all about celebrating love, only with your better half,
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Cross-channel marketing: getting it right!
Gone are the days of simply sending blast emails or push notifications to reach and communicate with target consumers. Today’s
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How digital advertising is changing traditional marketing norms
The moment we talk about marketing through a digital platform, the first thing that comes to both marketers and consumers’
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5 disruptive technologies every marketer should swear by in 2017
In the era of digitalization, brands across the globe have left no stone unturned to give us a glimpse of
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