Decoding Chumbak’s brand yatra

What started off as a journey of gifting colourful souvenirs to making people happy, became a design-led lifestyle phenomenon. People have stuck to Chumbak for their quirky products and vibrant designs. With their huge range of products with a desi dose of love, the brand has grown from operating in a kiosk to having stores in multiple cities. Chumbak has managed to make a unique space in the Indian market and have also scored recognition from the big daddies of brands – Google and Facebook.

Six years since its inception, this is the story of Chumbak brand.