Fevikwik, Pidilite’s popular adhesive brand is all set to tickle your funny bone with their latest TV campaign ‘Total Control’ for its new product variant, Fevikwik Gel. Conceptualized by Ogilvy &Mather, the TVCattempts to highlight the ‘Total Control’ characteristic of the Gel Variant in a viscerally witty manner.
The story starts-off in a hockey field where we see a hockey team member dodging, falling, sliding, but never losing the ball,and successfully making it to the goalpost almost effortlessly. The player is so much in control that the ball remains stuck to the hockey stick even after scoring a goal.
Fevikwik is a go-to brand when it comes to adding a humorous spin to simplest of narratives. Vivek Sharma, Chief Marketing Officer, Pidilite Industries said, “Fevikwik TVCs have invariably showcased the product attribute with a sense of humor. This TVC presents the new variant Fevikwik Gel that gives more control to user while doing what Fevikwik does best – sticking various broken objects instantly.”
Commenting on the concept, Piyush Pandey, Executive Chairman and Creative director, O&M says, “Fevikwik has always been characterized as a hero who comes out with its instant adhesive properties in all sorts of unexpected situations. We wanted to reiterate the heroics of Fevikwik and concurrently show an analogy that depicts total control characteristics of Fevikwik Gel.”
The ‘Total Control’ campaign will be supported by digital media and OOH.