is spreading the magic of warmth

The Times Group’s online property website, has set in motion an initiative to help the poor confronting severe winters on the streets of Delhi. With absolutely no means of keeping themselves warm, every year countless homeless people fall prey to the harsh, frosty weather of Delhi.

However, this time, has come up with a pioneering solution to this issue that involves reutilizing of flexes previously used for the company’s outdoor advertising. These flexes are altered into warm and waterproof sleeping bags named as – ‘Magic Bags’. These have blankets stuffed into them, making it a poor man’s survival kit.

The campaign is being implemented in association with a Delhi-based NGO, Uday Foundation. Originated in 2007, this NGO works towards improving lives of children with medical needs. Its definite mission is to guarantee dignity for the homeless.

Priyanka Chakrabarti

Priyanka Chakrabarti

Priyanka heads the content department at BoringBrands. You can usually find her hard at work creating path-breaking content strategies for the startup ecosystem or online, tweeting about her blog on all things fashion and lifestyle. Priyanka has previously worked as a journalist for The Times Group, Creative Nest Media and Hindustan Times. Find her on Twitter @PriyankaTLP

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