Myntra gearing up to acquire Hrithik Roshan’s lifestyle brand – HRX


The leading fashion e-tailer Myntra is buying major stakes in Hrithik’s lifestyle and sportswear brand HRX to expand its lucrative high-margin private brand business.

Although, details of the deal have not been disclosed to public but the acquisition of this 3-year-old popular brand will surely benefit Myntra as it will add on to its collection of stylish sportswear and lifestyle products. At present, HRX is available on Myntra and Flipkart, but with this deal the brand will join the private club of Roadster and Dressberry.

According to Rajesh Narkar, Vice President, Myntra Fashion Brands, the company is expecting these private brands to contribute up to 30 percent of its sales by March 2017, from about 20 percent at the beginning of the financial year.

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