‘I tried beating the opponent; when I failed, I became one of them.’
And that’s how 20 million young girls in India, who are still denied the right to education,lead their lives. Being a girl becomes an issue and then they live the rest of their life trying to prove their mettle, to be the ‘hero’. The problem is not the difference in their biological creation, but the treatment being metedout to them because of this.
Not being aware of how that becomes the deciding factor, there is onenaïve conversation that is winning the internetof late, and it is sure to melt your heart as well.
Nestlé has launched a brand film from their brilliant campaign on educating the girl child, ‘Nanhi Kali’. The film highlights howdifferent treatmentmeted out to a girl and a boy childmolds young minds.
Depicting this through ablameless conversation, the video is a moving take on how India has progressed so much, yet remains stuck in some deep pits. As the two kids indulge in an innocent talk, the very cause of it puts every national achievement to shame.
In the advertisement, a little girl is seen chopping her hair off and dressing up in a boy’s uniform, explainingto her friend thatbecause her father denied education to her sister, maybe this is how she can reach school, because ‘only brothers can go to school’.
The ‘Nanhi Kali’ campaign has been Nestlé’s most ambitious project for over a year now. From changing the taglines of major products like Kit Kat, Maggi amongst others, Nestlé is conveying their word via every means possible, including this powerful ad – ‘It all starts with education’ and it starts with the education of all.