Parachute spreads the #MagicOfWarmth with new ad film


Almost every time, whenever you see an advertisement on hair oil, it is pretty much the mother-daughter duo transforming hair magically into all glossy and beautiful. Or, it is always a woman combating the deadly frizzy and dry hair problem, which alters into a luscious mane right after a massage!

However, Parachute Advansed Hot Oil has broken the taboo with their latest digital ad film wherein a brother-sister’s bittersweet relationship is brought forth in a unique way. This was in fact a very daring move by a hair oil brand.

Daring because there’s not a single visual suggestion of the oil converting her hair into something super silky that looks almost impractical! In the end of the ad, when the brother sees his sister cry because of him, he walks into her room to calm her down, and gives her a good-old ‘champi’ (oil massage).

The ad film is set in a wintery backdrop, which makes the seasonal marketing thrust for this product pretty apparent.

The ad film has been hypothesized by McCann, produced by Green Grass Film, and directed by Anaam Mishra. Madison handles the digital duties for the brand.

Priyanka Chakrabarti

Priyanka Chakrabarti

Priyanka heads the content department at BoringBrands. You can usually find her hard at work creating path-breaking content strategies for the startup ecosystem or online, tweeting about her blog on all things fashion and lifestyle. Priyanka has previously worked as a journalist for The Times Group, Creative Nest Media and Hindustan Times. Find her on Twitter @PriyankaTLP

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