PUMA India launches the eponymous Boris Becker shoes with the tennis champion himself

PUMA India launches the eponymous Boris Becker shoes with the tennis champion himselfGlobal sportswear brand PUMA hosted former world no. 1 tennis player Boris Becker at the launch of the PUMA Boris Becker limited edition sneakers. Boris was joined by his son Noah Becker at the PUMA store at Select City Walk, New Delhi. The launch was preceded by an enthralling conversation with the father-son duo.

The legend had a candid conversation with the audience, highlighting his journey as a tennis player and his transformation into a coach. Boris was the first unseeded and first German player to win the prestigious Wimbledon men’s championship. During the launch, he pointed out how he cruised through to victory at Wimbledon ’85 at a young age of 17 with his PUMA shoes. His son, Noah Becker, spoke about his father’s accomplishments and how the shoes deliver beyond performance and is a symbol of style.

Talking about the launch, Boris Becker said, “PUMA has always been close to my heart because it gave me an opportunity when I was 17 to go out and prove myself. Just like me, the brand has always supported young talent. It gives me immense pleasure to launch the PUMA Becker collection for the first time in India.”

Speaking at the launch, Abhishek Ganguly, MD at PUMA India, said, “We are thrilled to bring PUMA legend and three times Wimbledon champion Boris Becker to India. Boris has been an iconic athlete and his presence gives Indian fans a unique opportunity to interact with him. It also gets his heritage to life in a very modern rendition. The product checks in with the current Athleisure trend.”

PUMA and Boris developed the shoe so it supports his style of game and that’s when the mid top design was created. The latest limited edition collection is available for Indian fans at a price of Rs 7,999 across all PUMA stores.

Debarati Dasgupta

Debarati Dasgupta

Debarati is a senior content writer at BoringBrands. She churns out blogs and social media content for clients, when not busy fantazising and writing about her travel adventures. Debarati has previously worked as a correspondent with Reuters News and as a copy editor with HT Mint. Find her on Twitter @DasguptaDebbie

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