MarkUp blog Archives - Markup

Airbnb’s new campaign is every backpacker’s dream come true.

June 1, 2017June 1, 2017 Chhaya Sharma 0 Comments airbnb, content marketing, creative campaigns, digital marketing, Explore, Fly like a bird, freedom, marketing, MarkUp blog, START-UP MARKETING, Sweden, travel bug

If you have been bitten by the travel bug, the fernweh-ism, then surely the word ‘explore’ will please you. From

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This campaign is ‘Revv-iving’ college memories like no other!

May 19, 2017May 19, 2017 Chhaya Sharma 0 Comments boyhoodclub, content marketing, creative campaigns, digital marketing, marketing, MarkUp blog, revv, START-UP MARKETING, switch

Amidst the plethora of content available to us, what are the elements most common to marketing campaigns these days? Banking

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Treebo leaves no room for doubt with its first TVC with Irrfan

May 19, 2017June 8, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, digital marketing, HOTELS, marketing, MarkUp blog, START-UP MARKETING, Treebo, TVC

For most Indians, budget hotels are like the rotten apple in a basket of five star fruits – below average service,

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Pulse- a candy that literally crushed all records

May 12, 2017May 12, 2017 Mehak Sharma 0 Comments BRANDS, candy, chat-pata, content marketing, creative campaigns, digital marketing, entreprenuership, MarkUp blog, pass pass, pulse

Last year, consumers were seen thronging the local pan shop around the corner of every neighborhood, asking for something common

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The most accurate review of Baahubali 2; decoded by DataWeave

May 11, 2017May 29, 2017 Debarati Dasgupta 0 Comments bahubali 2, BRANDS, content marketing, creative campaigns, dataweave, digital marketing, entreprenuership, katappa, MarkUp blog

The Baahubali fever gripped the nation almost two years back, and ever since then, the magnum opus has managed to

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All that glitters is ‘copper’ for this Pune-based startup

May 8, 2017May 16, 2017 Mehak Sharma 0 Comments BRANDS, content marketing, craftsmanship, creative campaigns, digital marketing, entreprenuership, handcrafted, heritage, MarkUp blog, Studio Coppre

With an aim to create beautiful, utility objects from yesteryear metals, the Pune-based social venture, Studio Coppre, started operations in

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“Corporate governance begins from promoters head,” says Sanjeev Bikhchandani at India Internet Day

April 13, 2017April 13, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

In an era where corporate ethics are bottoming out and star CEOs are running amuck, do Indian startups need a

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‘India’s Internet economy to double to $250 billion,’ claims report released at India Internet Day

April 13, 2017April 13, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

India’s internet economy is expected to double to $250 billion, says a report recently published by the Boston Consulting Group

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Kalyan Krishnamurthy spills beans on Flipkart’s growth, learnings & future at India Internet Day

April 11, 2017April 11, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, flipkart, India internet day, Kalyan Krishnamurthy, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

On Friday, Kalyan Krishnamurthy made his first public appearance at a TiE event in New Delhi, after becoming the CEO

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‘Ola to turn profitable in next two years’, says Bhavish Aggarwal at India Internet Day

April 10, 2017April 10, 2017 Mehak Sharma 0 Comments Alok Mittal, Bhavish Aggarwal, content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, Ola, START-UP MARKETING, TiE

Backed by Japanese investment firm Softbank, domestic car-hailing major Ola recently said that the company is all set to turn

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