Not pressure but performance; Mirinda’s new campaign is what parents need today
‘Sometimes, just let me be’. A simple request, yet it conveys a thousand tacit emotions. How many times did you
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START-UP MARKETING
Purplle puts an end to debate over skirts
As a society, we focus so much on what a woman is (or isn’t) wearing, that we sometimes forget the
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‘Women Power’ – a jargon no more; thanks to brand campaigns
It’s a yearly ritual – the sad reality that we must bring up women equality, empowerment, and emancipation every time
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10 things startups should not do
Startups are the new bait – for investors as well as for job-finders. Everybody wants to imbibe the ‘startup-culture’. But,
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Top 10 hottest startups launched across the globe in 2016
Startups across the world have impacted lives of millions addressing real-time problems. The startup ecosystem in 2016 brought forth noteworthy
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5 brands that got millennial marketing right
Consumers and brands are two aspects that keeps the startup eco-system going. Born between 1980-2000, this set of consumer is
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Rise before the alarm: Tata Tea’s new advertisement is spot-on
When was the last time we had a heated debate on changing laws for better safety of Indian women?
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Rentomojo strings startup community together with a ‘reading chain’
For far too long, we all have believed, Valentine’s Day is all about celebrating love, only with your better half,
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Cross-channel marketing: getting it right!
Gone are the days of simply sending blast emails or push notifications to reach and communicate with target consumers. Today’s
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How digital advertising is changing traditional marketing norms
The moment we talk about marketing through a digital platform, the first thing that comes to both marketers and consumers’
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