First impressions make all the difference.From personal relationships to business meetings, we’re taught that people form opinions of us in a few moments, and that we should be ready to show our best at all times. But how important is it really?
TrulyMadly thinks this old adage holds a lot of ground! That is why the dating app has started offering personalized relationship advice to its users as a premium service. TrulyMadly’s in-house ‘Relationship Expert’ helps men decode what women want and simplifies online dating for them. The expert works closely with TrulyMadly users to improve their profiles on the app, chats with them about their crush and even helps them break the ice with conversation starters.
We spoke to the TrulyMadly team to learn more about this first-of-a-kind initiative for the Indian market.
Describe a day in the life of a relationship expert.
So we kickstart by checking out how many matches we have. Considering how quickly TrulyMadly is growing, we often come into over a 100 matches with users who want to chat. We tackle one concern at a time and before you know it, it’s time for lunch! Many a times, we sit with the product team to discuss the feedback received and trends noticed during conversations with members. We do our best to incorporate feedbacks and help our members have a better TrulyMadly experience. Members often send options of profile pictures to gain a girl’s perspective and we help them pick the best ones out, build the rest of their TM profiles and even chat with girls they’re interested in.
People often tell white lies on their dating profiles. How does a relationship expert help users filter that?
Well, white lies are dangerous since they can escalate out of proportions. Thankfully, the TrulyMadly Trust Score helps keep fake profiles at bay (makes everything easier, even for us!). However, we have realized that if one is comfortable and confident in his/her own skin, there’s no need for white lies. That’s where we come in. We take our time to chat with members. There’s never any rush. We chat about their likes and dislikes first and then move on to dating-related stuff. In the process, we work on their confidence and do our best to explain how women value honesty above everything else. Once a man knows and trusts that mantra, he’s usually upfront about everything.
What was the need to introduce something like this? Was it requests from users or a different way to market the app?
As you must have noticed, we take member feedbacks very seriously. The relationship expert started off as a way to have a personal connection with users and help them out with their concerns about dating/ the person they like. Since the response was so encouraging, we expanded the scope and made the service available to everybody who buys Spark- a premium feature in the app. TrulyMadly is the first dating app to do this in India and we’re glad this fact is getting attention.
How have marketers changed the online dating scene in India?
Dating is out of the closet now. By positioning online dating as a safe way to meet new people, TM has made it more mainstream and acceptable. A lot of the communication is light and fun while re-enforcing security, safety and privacy features.
What does the future hold?
The future will bring more and more people to dating apps and establish online dating as the go-to-place to meet new people, especially from non-metros.