There are people who will always hunt for the right path, and then there are people who make their own paths. Such is the story of Urban Ladder. Back in 2011, when Ashish Goel and Rajiv Srivatsa struggled to set up their home in Bengaluru, an idea was born, and the consequence was Urban Ladder – today, one of India’s largest online marketplaces for home furnishing. They not only grew one catalogue at a time, but also expanded in geographies with the mission to create beautiful abodes. We have captured their eventful journey featuring all the important milestones in this infographic. Have a look at it.