Spotlight Archives

The Rise of China’s Xiaomi in India

What’s common amongst revolutionary companies? The ability to make great products available at an affordable price. That’s what Xiaomi, the

Spotlight

8minutes brings sunny days to Lucknow’s first women’s mosque

February 13, 2017February 13, 2017 Debarati Dasgupta 0 Comments 8MINUTES, content marketing, creative campaigns, digital marketing, entreprenuership, GOGREEN, GREENENERGY, markup, MarkUp blog, SOLAR, SOLARENERGY, SOLARPANEL, startup, startup-marketing

Did you think Delhi’s pollution levels this winter were alarming? Time to revise some facts, because Lucknow wasn’t far

Spotlight

Technology can make you a smart content marketer

September 9, 2016September 9, 2016 Markup 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Pereira & O’Dell is an international, award-winning advertising agency headquartered in San Francisco. The agency is recognized by Fast Company

Spotlight

Curofy is winning doctors through SMS marketing

September 7, 2016September 7, 2016 Vidhi Bhargav 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Marketing gets tough when it’s difficult to reach your target audience. But Mudit Vijayvergiya, co-founder Curofy, took it as an

Spotlight

‘Brand is the experience and experience is the brand’

September 5, 2016September 5, 2016 Markup 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Interbrand India, a global brand advisory, is widely known for publishing the highly influential annual Best Global Brands ranking. Ashish Mishra, Managing

Spotlight

How Kaaryah found its right fit in marketing

September 2, 2016September 2, 2016 Debarati Dasgupta 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

It is not easy to stand out in a market full of fashion retailers, but Nidhi Agarwal, founder and CEO

Spotlight

ShopMate – adjoining online and offline commerce

August 22, 2016August 24, 2016 Markup 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing, women entreprenuer

ShopMate, founded in 2015,strives to blend the best features of online and offline retail market in order to give their

Spotlight

Let your gadgets speak, courtesy Fox My Box

August 19, 2016August 24, 2016 Markup 0 Comments blog, blogging, content marketing, creative campaigns, digital marketing, entreprenuership, markup, MarkUp blog, startup, startup-marketing

Fox My Box is an innovative company that boasts to be the only one in India that empowers users to

Spotlight

Follow Your Sport is here to bowl over sports enthusiasts

June 29, 2016July 28, 2016 Debarati Dasgupta 0 Comments app, blog, blogger, boringbrands, content marketing, daily feature, digital marketing, Follow your sport, gurgaon, marketing, markup, new age marketing, startup, startup-marketing, technology'

Do you breathe cricket or are you a football fanatic? Or would you rather go indigenous with kabbadi? Whatever the