PR 2.0? BoringBrands ditches conventional press release for a funding announcement

Last week we talked about how Sarahah app broke the internet and a progressive brand joined the craze to be closer to its customers. Today, let’s look at a brand who twisted old-age PR (Public Relations)
ways to do something different.

Gone are the days when Public Relations’ role was limited to cold media callings and a handful of print coverage. Today, social media has revolutionized the way we consume news and it only makes sense to embrace the medium to spread the word.

And that’s what BoringBrands, a new-age communications company, did when they were given a task to announce funding news of their client Ezetap, an enterprise payments solutions firm.

Rather than preparing an announcement press release first, the company initiated a creative Facebook video, featuring Ezetap’s co-founder and CEO Abhijit Bose making an announcement (READ broadcast) about the fund raise. The video, shot inside Ezetap’s Bangalore office, very subtly highlights company’s culture and growth plans. It shows employees working in the background, giving it a natural and raw look.

The video ends with a testimonial of Ezetap’s client UrbanLadder talking about how the company has benefited with Ezetap’s services.

The creative route even bore fruits as, within a few hours of the video release, the announcement got multiple coverages and more than 20,000 Facebook views.

You can watch the video press release here-

Mehak Sharma

Mehak Sharma

Mehak is a content writer at BoringBrands. Fascinated with the essence of storytelling, she loves films and theater. If not a writer, Mehak would have been making noise in the arena of dancing. You can find her at @MehakSpeaks

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