marketing Archives - Markup

Airbnb’s new campaign is every backpacker’s dream come true.

June 1, 2017June 1, 2017 Chhaya Sharma 0 Comments airbnb, content marketing, creative campaigns, digital marketing, Explore, Fly like a bird, freedom, marketing, MarkUp blog, START-UP MARKETING, Sweden, travel bug

If you have been bitten by the travel bug, the fernweh-ism, then surely the word ‘explore’ will please you. From

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This campaign is ‘Revv-iving’ college memories like no other!

May 19, 2017May 19, 2017 Chhaya Sharma 0 Comments boyhoodclub, content marketing, creative campaigns, digital marketing, marketing, MarkUp blog, revv, START-UP MARKETING, switch

Amidst the plethora of content available to us, what are the elements most common to marketing campaigns these days? Banking

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Treebo leaves no room for doubt with its first TVC with Irrfan

May 19, 2017June 8, 2017 Debarati Dasgupta 0 Comments content marketing, creative campaigns, digital marketing, HOTELS, marketing, MarkUp blog, START-UP MARKETING, Treebo, TVC

For most Indians, budget hotels are like the rotten apple in a basket of five star fruits – below average service,

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“Corporate governance begins from promoters head,” says Sanjeev Bikhchandani at India Internet Day

April 13, 2017April 13, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

In an era where corporate ethics are bottoming out and star CEOs are running amuck, do Indian startups need a

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‘India’s Internet economy to double to $250 billion,’ claims report released at India Internet Day

April 13, 2017April 13, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

India’s internet economy is expected to double to $250 billion, says a report recently published by the Boston Consulting Group

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Kalyan Krishnamurthy spills beans on Flipkart’s growth, learnings & future at India Internet Day

April 11, 2017April 11, 2017 Mehak Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, flipkart, India internet day, Kalyan Krishnamurthy, marketing, markup, MarkUp blog, START-UP MARKETING, TiE

On Friday, Kalyan Krishnamurthy made his first public appearance at a TiE event in New Delhi, after becoming the CEO

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‘Ola to turn profitable in next two years’, says Bhavish Aggarwal at India Internet Day

April 10, 2017April 10, 2017 Mehak Sharma 0 Comments Alok Mittal, Bhavish Aggarwal, content marketing, creative campaigns, digital marketing, entreprenuership, India internet day, marketing, markup, MarkUp blog, Ola, START-UP MARKETING, TiE

Backed by Japanese investment firm Softbank, domestic car-hailing major Ola recently said that the company is all set to turn

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This hair oil campaign is about anything but growing your locks!

April 7, 2017April 7, 2017 Chhaya Sharma 0 Comments content marketing, creative campaigns, digital marketing, domestic violence, entreprenuership, hair oil, Jui Hair Oil, marketing, markup, MarkUp blog, START-UP MARKETING

How is an ideal hair oil commercial like? Protagonist facing hair issues, gets magic ointment and boom! The transformation

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No more breaking resolutions; Rostaa Nut is your new health-buddy!

April 5, 2017April 5, 2017 Chhaya Sharma 0 Comments bulletonwheels, content marketing, creative campaigns, digital marketing, entreprenuership, FITNESS, food, Health, marketing, markup, MarkUp blog, notnutenough, START-UP MARKETING, taste

When was the last time you maintained a fitness goal? Probably on January 1. Were you able to keep it?

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‘Start your business; we’ll help you scale up’: RazorPay urges entrepreneurs of India

March 22, 2017March 22, 2017 Chhaya Sharma 0 Comments content marketing, creative campaigns, digital marketing, entreprenuership, marketing, markup, MarkUp blog, RazorPay, START-UP MARKETING, transaction

They are those invisible hands behind connecting your money to the shopping site you just transacted with. RazorPay is India’s

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